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PRUDENTIAL Life Assurance has donated K10, 000 to the Albinism Association of Zambia to address the challenges that the association was facing.

Prudential chief operating officer, Damian McGeown during the handover said the gesture was part of the firm’s continued efforts to support the in its mandate to provide support and protection to the albinism community.

Mr McGeown said the organisation stood for zero discrimination and it would take up the responsibility to help support the demystification of the myths and misconceptions over people living with albinism.

Mr McGeown said over 25, 000 Zambians with albinism were over exposed to sunlight which had led to an increase in skin-cancer cases, especially in rural areas and that was a great challenge.

He noted that persons with albinism also had safety concerns, stemming from social prejudice driven by harmful traditional beliefs, and connected to the trafficking of human body parts in other parts of Africa.

He explained that Albinism was a genetic condition that resulted in the absence of melanin, a pigment which was responsible for giving colour to the eyes, skin and hair.

“And Chairperson of the Albinism society, Dickson Konkola, thanked Prudential Life assurance that the donation would go a long way in helping the society with various challenges such as skin treatment products.

“We appreciate the gesture shown by Prudential as the donation will go a long way in helping the society with various challenges such as skin treatment products among other challenges they are faced with,” said Mr Konkola.

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