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EXPORT promotion is key to enhancing market penetration in existing and new markets, a national trade policy report says.

The report says exports therefore, remains a critical factor towards the diversification of markets and products.

“The creation of effective synergies between investment and export trade promotion is necessary for increased export earnings. Thus, sectors identified for export promotion will be specifically targeted for investment promotion,” the report says

The report says specific objectives would be to diversify markets and products in order to enhance the export sector’s contribution to Zambia’s socio-economic development.

According to the report, Zambia will develop and implement a national export strategy and any other specific market strategies.

 “The other objective is to promote investment in sectors identified for export promotion and measures will be establish incentive structures to attract investment in sectors identified for export promotion.

“To attract both domestic and foreign investment in value addition and attract investment in sectors that are critical to the smooth development of the export sector,” the report says

Meanwhile, the report also says electronic commerce (E-commerce) contributes to greater productivity, competitiveness and sustainable economic growth.

“It influences commercial relations better firms and clients, thereby improving the efficiency of doing business and reducing transaction costs,” the report says

The report says there was need to promote the use of E-commerce in business to enhance competitiveness in trade.

“Measures that were put in place to achieve the objective were; strengthen implementation of the legal and regulatory framework on E-commerce; increase awareness on use of E-commerce; and promote capacity building on information and communication technology infrastructure development,” the report says.

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