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COMMERCIAL banks  and insurance entities should innovate financial products that will enable art pieces to be used as collateral, African Inspirations Fine Art Exhibition (AIFAE), has said.

AIFAE chairman, Aaron Chungu, said the innovation should also allow art to used as insurance variables.

Mr Chungu said  association would therefore engage banks and insurance companies to place greater value on art pieces.

Mr Chungu said in a statement that the corporate world was capable to help transform arts sub sector  into a viable industry.

“ As AIFAE, our emphasis is to transform art from being a sleeping giant into an industry that can help create wealth like it is in the Western world.

“ We shall continue to host exhibitions as a way of offering opportunities to both young and old artists to show case their talents and potential, “ he said.

Mr Chungu observed the need to keep artists active throughout the year by hosting exhibitions frequently.

He urged other business houses to emulate Simeza Sangwa and Associates in sponsoring art exhibitions in the country.

Mr Chungu said through sponsorship and provision of space for exhibitions, the linkages between the business community and artists was being realised and it was proving beneficial to both parties. Simeza Sangwa and Associates representative, Robert Simeza, said art was the creative ability to illustrate one’s thoughts, feelings, dreams and experiences because it was not restricted to the limitations of language.

Mr Simeza said lawyers were trained to use words to convey thoughts and arguments but sometimes failed to find suitable words in the vocabulary to express one’s feelings and emotions.

“The power of art lies not in what it can do for an individual but what it can achieve in society. It is for this reason that we have decided to partner with African Inspirations in promoting the art industry as it transcends time, language, religion, gender and political persuasion,”  Mr Simeza said.

With the overwhelming response from the corporate world, the dream of turning the local fine art sub-sector into a vibrant industry is becoming a reality to result in job creation and meaningful contribution to the country’s economic growth.

The new perspectives art exhibition featuring 10 of Zambian fine artists begins Friday November 29 2019 at 18hrs for private viewing and open to the public on December 1 and 2, 2019 in Lusaka.

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