By FRANK MUKUPA
NATIONAL Savings and Credit Bank (NATSAVE) has launched a new corporate brand identity, Manager Public Relations Patricia Luhanga has said.
The bank has redesigned the logo and enhanced colours.
Ms Luhanga said the changes came at a time when the bank was evolving service offerings and repositioning itself in the market.
“In the last year, NATSAVE has successfully diversified and scaled its products and service offerings while broadening our customer service points.
“Along with the new strategic plan, we are rolling out a new branding effort to reflect NATSAVE’s growth, and more importantly, the changes in the digital business space of the bank. With this, we envisage rapid growth and our brand has been updated to reflect our forward-thinking changes,” she said
She said since the bank’s founding in 1896, with the offering of financial services beginning in 1916 and thereafter mandating by Act of Parliament in 1972, the NATSAVE brand had a legacy to protect.
Ms Luhanga said the rebranding journey started with a vision to be a bank that empowers individuals and teams to do their best work.
This is based on the company’s values of being accountable, customer centred, trustworthy, inclusive, innovative and leaders in sewardship.
“With this, the bank is positioned to help customers grow a culture of continuous improvement through innovation and responding swiftly to the changes in the market in line with the vision of delivering financial inclusion,” she said.
She said NATSAVE’s new logo and visual identity were inspired by the bank’s mission to provide innovative, convenient and affordable financially inclusive services to customers.
Ms Luhanga said the new logo was designed to work effortlessly across digital and physical channels.